I’m wondering if stories like Mike Daisey’s mark a shift in this conversation about attention. The conversation has involved web publishers, advertisers and activists all asking how we compete successfully for small slices of attention. With stories like Daisey’s and Kony 2012, the conversation switches from the practical question of seizing attention to the ethical questions of attention. What’s fair play in demanding attention for a story or for a cause? How far can you simplify a story to gain attention? How much can you speak on someone else’s behalf? Perhaps the reason these conversations get so passionate is that they’re not just about the rules of different professions but about the basic question, “What can someone demand I pay attention to?